COURSE OUTLINE AND OBJECTIVES
- The extracurricular course intends to involve the participants in a close-to-real, on-project team work within the context of distributed environment. It will take place in the form of Events and Workshops at the IBM and HP premises where different lecturers introduce them to a variety of real-case solutions and their prerequisites. The participants are expected to acquire relevant soft skills to interact appropriately with customer demands within the project-based work.
- The participants will analyze real-to-close cases selected by Dr. Ludmil Duridanov – visiting lecturer at German Universities (Freiburg, Jena, Erfurt, Leipzig) and Consultant and Area Manager of the German Postbank RE Division Jena /former BHW Immobilien GmbH/ (2004-2009).
- During practice-oriented consultations (online and face-to-face) the lecturers communicate with the participants using:
- Email, Skype, WhatsApp, Viber, Facebook
- Moodle (as a virtual blackboard)
- Google Docs (consulting participants to elaborate and synchronize working sheets and case analyses).
- Dropbox and Google Drive (online platforms to share files < 2 GB).
Students have to bring along the following skills:
- Working English
- Elementary computer skills
Successfully graduated students:
1) know how to:
- Analyze project-based cases in typical situations of a globally distributed environment;
- Synchronize sensitive channels within a project team-based work in a distributed environment.
- Resume various roles in a project-based performance bringing solutions in difficult professional situations;
- Design a suitable team-based working style of a corporate ambience;
- Have a well-balanced presence within close-to-real practical cases.
(web based education, multimedia devices, slides, movies, CDs, etc.)
- Multimedia, blackboard.
- Audio and video records, electronic and audio books.
|№||Title of lecture||Teaching form||Hours|
|1||The IBM Watsons Personality Insights – how to write an email or present on TWITTER?||Case analysis||6|
|2||Why change is the new normal in a corporate environment?||Case analysis||2|
|3||Service Science Research Areas (e.g. Service delivery and operations).||Case analysis||2|
|4||Discussion of relevant scenarios to preserve a sustainable corporate image in everyday life.||Analysis / Discussion||2 / 3|
|5||Soft skills to initiate a project-based space with partners empowering synchronization of information pace (Slow / Fast Message) and volume (High / Low Context) in short conversations.||
Working in groups
|6||Application of an “IM-style” within corporate environment – visualization (shorthanded signs), adjusting tempo (fast / slow), synchronization (between synchronous and asynchronous etiquette) and immediate impact on a successful lead-out.||
Working in groups
|7||Quick responsive skills to impress a new project partner „in the elevator“ (elevator pitch) and persuade him/her.||Working in groups
|8||Initial consultation of customers in a Service Center or with a new business partner – the art to resume (speaking – with the customer; writing – to the next level of customer service).||Working in groups
- CHEN, JILIN et al.:Making Use of Derived Personality: The Case of Social Media Ad Targeting. 9th International AAAI Conference on Web and Social Media (2015): p. 51 – 60.
- SARLI, ABDULJALIL / HUAM HON TAT:Attracting Consumers by Finding out Their Psychographic Traits. International Journal of Fundamental Psychology & Social Sciences, Vol. 1,1 (September 2011), p. 6 – 10.
- SOLLMANN, ULRICH: We are our own client, encounter the organization, Heidelberg 2010.
- YANG, HUAHAI / LI, YANYUO:Identifying User Needs from Social Media. IBM Research Report (2013).
Sofia, 19.06.2016 Lecturer (signature):
ANNEX: L E C T U R E R ‘ S / B I O D A T A:
Ludmil Duridanov is Program Consultant of a recently initiated Program “Digital Humanities” and Communication Strategist holding lectures on Key Competencies, Nonverbal Communication and Social Media at the New Bulgarian University. He graduated Bulgarian language and literature at St. Kliment Ohridski University Sofia (MA, 1988) and Linguistics and Philosophy at Albert Ludwig University Freiburg (Dr.phil. 2000). As a Research Fellow he has been lecturing at various Universities (Sofia, Freiburg, Jena, Erfurt, Leipzig and Sydney) on the topics of Linguistics, Online Communities, Digital Humanities, Southeast European (Byzantine and Ottoman) tradition. Starting with a critical study (Sofia 1990) on the psychological and sociological dynamics of face-to-face communication he extended his analysis with a strong focus on the visual basics of Middles Ages (Freiburg 2001). Since then he has been focused on key phenomena with societal impact, esp. in South-East Europe. His work on foreclosure procedures (2004-2009) as Consultant of the German BHW-I, later Postbank Immobilien in Jena (2006-2009 – Area Manager of the Real Estate Division) has given him the opportunity to approach Omni-channel communications with new eyes. Experiencing global economic trends and IT distributed environments he runs since 2011 project-based collaborative work with Computing Students of the Western Sydney University focused on the construction of an Open Source Center of participatory learning for Digital Natives and their associative environments.